FINANCIAL MARKETING INSIGHTS
The ever-changing tax landscape
6-minute video
Death, taxes and tax changes: these are certain. Change and uncertainty can create both chaos and opportunity. This six-minute video by Alexandra Reilly, CFMP, addresses how bankers can help customers make better financial decisions when their tax situation changes year to year, and how to bring value and partnership to the banking relationship.
Harness the power of social media to attract and retain young employees
Financial marketers typically consider social media an important tactic in their overall marketing strategy to attract customers. Yet they sometimes overlook the value of social media to attract and retain top talent.
The 5 essential elements of sensational financial brands
13-minute video
Truly sensational financial brands engage as many senses of their audiences as possible. This video by Martha Bartlett Piland, CFMP, demonstrates to financial marketers how to use sight, smell, taste, touch and hearing to support and differentiate their brand.
Social Media Pro Tips From Millennials and Gen Z
We know that social media is an essential channel for connecting with millennial and Gen Z members of your audience. What you may not know is how to do it effectively.
Look before you leap: don’t turn a blind eye to real customer needs
I remember when I learned that tonic water has just as many calories as a soft drink. “What?! It’s water,” I said, feeling cheated. Just like calorie counts on menus and packaging, it’s better for bank and credit union marketers to know what they’re really diving into before ordering up a new initiative.
We recently talked with a banker whose institution has invested significant resources into enhancements of their customer digital and online experience.
