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FINANCIAL MARKETING INSIGHTS

Combat millennial financial stress and trauma

Alexandra Reilly, CFMP, and video title Millennial Financial Stress and Trauma7-minute video
Financial stress is pervasive in the United States. Even more troubling, financial trauma is experienced by nearly 25% of Americans, even higher at 36% among Millennials. Guilt, shame and the lack of financial literacy and acumen perpetuate bad habits. Stigma keeps people silent and hobbles hope of establishing a healthy relationship with their money. What's the role of financial institutions, and how can they help? 

  • brand strategy
  • financial brands
  • financial education
  • financial stress

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How to win the banking business of millennial entrepreneurs

X Box gaming console controller with orchid and ice blue lightingThe millennial business owner market is growing, and many feel their banks only partially fulfill their needs. Unfortunately, many bank marketers still fall back on promoting mobile banking, checking and loans and stop there. But millennials need more than the standard banking services.

  • innovation
  • millennials
  • The Financial Brand
  • millennial business owners

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How banks can help millennials into the financially independent future

X Box gaming console controller with orchid and ice blue lighting

There are countless personal finance movements that have evolved since the pandemic and many of them are picking up steam with millennials. One of these is FIWOOT, which stands for Financial Independence, Work On Own Terms. Banks and credit unions can be valuable partners by helping guide customers who seek the FIWOOT lifestyle. 

  • innovation
  • millennials
  • financial research

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Employer branding: 3 vital elements that elevate financial institutions

Martha Bartlett Piland in front of abstract painting with words superimposed: Employer Branding Essentials8-minute video
The conversation is everywhere: quiet quitting, quiet firing, the Great Resignation and "how can I find great talent?" The antidote to this pain is a strong employer brand. But financial organizations are notoriously bad at establishing their internal brand. "Great benefits and great place to work" are not an employer brand; they are the price of entry.

  • brand strategy
  • Employer Brand
  • Employee Engagement

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Savvy bank marketers are the CEOs of their own careers

Illuminated yellow neon sign on black background with an upward arrow saying GO Up and Never StopIn the current economy, jobs and choices are plentiful. Movements like “the great resignation” and ”quiet quitting” are getting lots of attention. Ultimately, these—and other trends to come—are about personal satisfaction and rewarding work.

  • Employee Engagement
  • business strategy
  • talent attraction
  • American Bankers Association Article
  • millennial employees

Read more …

  1. 20 Questions to ask when you need strategy instead of tactics
  2. Customer success managers: Keys to millennial business owner loyalty
  3. Being a Generic National Bank costs you more
  4. 3 Ways financial brands can improve CX right now

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BANKTASTIC
A division of MB Piland
Advertising & Marketing, LLC
923 S Kansas Avenue, Loft Suite 7
Topeka, KS 66612

p 785.232.4156
c 785.969.6203
martha@banktastic.com

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