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An employer brand is much more than great benefits: four banks that excel

man jumping in the dark sunsetEmployer brands will always be a big deal. Because whether it’s a tough hiring environment or an easy one, banks still need to attract and retain the best talent. The kind of talent that embraces the brand purpose also helps advance business goals. Finding them and keeping them requires a strong employer brand.

To attract people who share your bank’s purpose, you have to start from the inside out:

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The ever-changing tax landscape

Alexandra Reilly, CFMP with title of video: The Ever Changing Tax Landscape6-minute video
Death, taxes and tax changes: these are certain. Change and uncertainty can create both chaos and opportunity. This six-minute video by Alexandra Reilly, CFMP, addresses how bankers can help customers make better financial decisions when their tax situation changes year to year, and how to bring value and partnership to the banking relationship.

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The 5 essential elements of sensational financial brands

Martha Bartlett Piland, CFMP with title of video: Sensational brands: 5 elements13-minute video
Truly sensational financial brands engage as many senses of their audiences as possible. This video by Martha Bartlett Piland, CFMP, demonstrates to financial marketers how to use sight, smell, taste, touch and hearing to support and differentiate their brand.

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Harness the power of social media to attract and retain employees

man jumping in the dark sunsetFinancial marketers typically consider social media an important tactic in their overall marketing strategy to attract customers. Yet they sometimes overlook the value of social media to attract and retain top talent.

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Social Media Pro Tips From Millennials and Gen Z

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We know that social media is an essential channel for connecting with millennial and Gen Z members of your audience. What you may not know is how to do it effectively.

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