FINANCIAL MARKETING INSIGHTS
The role of financial influencers: millennials’ trust and skepticism in these personalities
Social media channels are overflowing with advice from influencers on everything from fitness to fashion, travel to technology—and more. Financial influencers have become a significant presence on the radar for many millennials. But how much do they really trust these online personalities when it comes to their money?
Competitive analysis: the secret weapon to supercharging your financial brand
An annual brand audit helps ensure a consistent voice across a financial institution’s entire footprint—whether there are a few branches or a few hundred. But that’s not enough; marketing leaders who also audit competitors ensure their brand stays unique and relevant.
Don't be that person: 11 courtesies every team member should master
In today’s world of WFH, hybrid work, casual or “dress for your day” attire and many online meetings, personal interactions have gotten pretty relaxed. Many subtle acts of courtesy or appreciation seem to have been lost.
Seven deadly brand slogan sins
A strong slogan is a leading element in your brand story.
Unfortunately, too many miss the mark because they try to be all things to all people, or they simply don’t leave marketers something substantive to act on. That's a missed opportunity.
Employees need financial and well-being support more than your customers do
Two of the biggest areas where financial institutions should be supporting their employees are with education and help for their own financial and emotional well-being. The two are intertwined.
