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How Financial Institutions Can Clean Up Sloppy Brand Habits

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Customers are more connected to you digitally than ever before. They’re also coming to your lobbies and drive-throughs and seeing your bankers out in the community at events, restaurants and businesses, at least when Covid permits. In short, your brand is visible nearly everywhere, all the time.

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Financial branders: what millennials want may surprise you

Martha Bartlett Piland shares insights from millennials about what they want from financial institutions7-minute video
What do millennials want from their banks, credit unions and financial advisors? Yes, the want digital. But they want personal relationships, too.

Here's our 7-minute video with insights from the Banktastic National Millennial Advisory Board on what they expect from their financial relationships and how you can build a more relevant brand.

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Six warning signs your financial institution is overdue for a rebrand

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“First.” “United.” “Community." “Heritage.” Green trees, blue stars, flags.

If your financial institution incorporates one of these words or images in its name or logo — or some similar overused, run-of-the-mill banking brand motifs — you have an uphill battle that’s only going to get fiercer as you fight competitors on all sides.

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Burn notice: finserv marketing intelligence from fabled spies

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The television series Burn Notice features a spy, a retired Navy SEAL and a former IRA operative working together as unlikely do-gooders rescuing underdogs and making bad guys quake in their boots. While the characters run full-tilt into danger (like most reasonable people won’t) they offer lessons every marketer should take to heart

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"We've gotta get our name out there!"

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"We don’t have budget for advertising. We just need to get our name ‘out there.’” We hear this from small organizations a lot. There's little budget, but they still expect measurable results from a single marketing investment or activity.

But occasionally throwing your name—your brand—“out there” doesn’t do anything to build trust, loyalty or brand equity. It doesn’t tell a compelling and credible story of what you stand for, and it doesn’t offer value to anyone.

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