Customers are more connected to you digitally than ever before. They’re also coming to your lobbies and drive-throughs and seeing your bankers out in the community at events, restaurants and businesses, at least when Covid permits. In short, your brand is visible nearly everywhere, all the time.
7-minute video
What do millennials want from their banks, credit unions and financial advisors? Yes, the want digital. But they want personal relationships, too.
Here's our 7-minute video with insights from the Banktastic National Millennial Advisory Board on what they expect from their financial relationships and how you can build a more relevant brand.
“First.” “United.” “Community." “Heritage.” Green trees, blue stars, flags.
If your financial institution incorporates one of these words or images in its name or logo — or some similar overused, run-of-the-mill banking brand motifs — you have an uphill battle that’s only going to get fiercer as you fight competitors on all sides.
The television series Burn Notice features a spy, a retired Navy SEAL and a former IRA operative working together as unlikely do-gooders rescuing underdogs and making bad guys quake in their boots. While the characters run full-tilt into danger (like most reasonable people won’t) they offer lessons every marketer should take to heart
"We don’t have budget for advertising. We just need to get our name ‘out there.’” We hear this from small organizations a lot. There's little budget, but they still expect measurable results from a single marketing investment or activity.
But occasionally throwing your name—your brand—“out there” doesn’t do anything to build trust, loyalty or brand equity. It doesn’t tell a compelling and credible story of what you stand for, and it doesn’t offer value to anyone.
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