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Banktastic Expertise - Butterfly Origami
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FINANCIAL MARKETING INSIGHTS

Mind your (banker's) manners with customers

millennial man wearing glasses screaming, photo by Yogendra Singh from Unsplash

Does your institution teach your employees good manners? Great customer service boils down to this. This isn't about being fancy or pretentious. It's about treating the other person in a way that makes them feel comfortable, welcome and valued. And for customers, this isn't a one-size-fits-all. 

  • customer journey
  • customer experience
  • lending
  • millennials
  • mortgages

Read more …

Four Ways to Foster a Blazing Culture of Creativity in Your Organization

spray paint collage of a heart in grafitti style

Imagine creating an environment in your organization where creativity blazes with the fervor of a Taylor Swift fan. Even with the help of AI tools like Bard and ChatGPT, it will probably never be completely effortless. But with practice and establishing the right work ethic, creativity can burn hot.

  • innovation
  • creativity

Read more …

A Millennial Home Loan Horror Story

millennial man wearing glasses screaming, photo by Yogendra Singh from UnsplashThis is a tale of woe.

Of stress. Of wasted time. Of a frustrated home buyer whose lender let him down. A cautionary tale for lenders.

For the buyer, the home buying process is exciting. And hard. The lender’s job is to help the buyer through it in a responsible way. Buyers must understand the scope of their new financial obligation, and the bank/credit union must operate within the institution’s guidelines for safety and soundness. 

  • customer journey
  • customer experience
  • lending
  • millennials
  • mortgages

Read more …

Brainstorm Bootcamp: 3 steps to train your brain (and team) for more fruitful idea generation

Alexandra Reilly, CFMP,  with title of video: Brainstorm Bootcamp12-minute video
"Let's brainstorm" is a phrase that makes many financial marketers—and their teams—cringe. But it doesn't have to.

 

  • innovation
  • brainstorming
  • creative development
  • creativity
  • ideation

Read more …

Millennial financial woes can inspire better bank products and marketing

divers people raising their hands in the airThe financial challenges facing millennials are intense, and they need help. While millennials’ financial struggles are similar to those of previous generations, millennials also have unique needs that true marketing game-changers will notice and address. Fast.

  • American Bankers Association Article
  • National Millennial Advisory Board

Read more …

  1. Before a crisis: media relations essentials for every financial brand
  2. Employers looking for fresh grads: here are some things Gen Z hopes you’ll offer
  3. An employer brand is much more than great benefits: four banks that excel
  4. The ever-changing tax landscape

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BANKTASTIC
A division of MB Piland
Advertising & Marketing, LLC
923 S Kansas Avenue, Loft Suite 7
Topeka, KS 66612

p 785.232.4156
c 785.969.6203
martha@banktastic.com

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