fbpx
Banktastic Expertise - Butterfly Origami
Banktastic header

FINANCIAL MARKETING INSIGHTS

How Financial Institutions Can Clean Up Sloppy Brand Habits

Green cleaning gloves on a velvet background

Customers are more connected to you digitally than ever before. They’re also coming to your lobbies and drive-throughs and seeing your bankers out in the community at events, restaurants and businesses, at least when Covid permits. In short, your brand is visible nearly everywhere, all the time.

Read more ...

Financial branders: what millennials want may surprise you

Martha Bartlett Piland shares insights from millennials about what they want from financial institutions7-minute video
What do millennials want from their banks, credit unions and financial advisors? Yes, the want digital. But they want personal relationships, too.

Here's our 7-minute video with insights from the Banktastic National Millennial Advisory Board on what they expect from their financial relationships and how you can build a more relevant brand.

Read more ...

Six warning signs your financial institution is overdue for a rebrand

bank name and logo lookalike brand

“First.” “United.” “Community." “Heritage.” Green trees, blue stars, flags.

If your financial institution incorporates one of these words or images in its name or logo — or some similar overused, run-of-the-mill banking brand motifs — you have an uphill battle that’s only going to get fiercer as you fight competitors on all sides.

Read more ...

Burn notice: finserv marketing intelligence from fabled spies

blank billboard with ckustomers speeding past

The television series Burn Notice features a spy, a retired Navy SEAL and a former IRA operative working together as unlikely do-gooders rescuing underdogs and making bad guys quake in their boots. While the characters run full-tilt into danger (like most reasonable people won’t) they offer lessons every marketer should take to heart

Read more ...

"We've gotta get our name out there!"

blank billboard with ckustomers speeding past

"We don’t have budget for advertising. We just need to get our name ‘out there.’” We hear this from small organizations a lot. There's little budget, but they still expect measurable results from a single marketing investment or activity.

But occasionally throwing your name—your brand—“out there” doesn’t do anything to build trust, loyalty or brand equity. It doesn’t tell a compelling and credible story of what you stand for, and it doesn’t offer value to anyone.

Read more ...

American Century Investments logo
Bank Performance Group logo
Corefirst Bank & Trust logo
FHLBank Indianapolis Logo
FHLBank Topeka logo gray
Flow Capital logo
FOF Logo Tag RGB
GNBank logo
GTrust logo
HBLogo
KShousinglogo
KS Treasurer Seal
Learning Quest Logo
Mize Houser logo
myers and stauffer
Peoples Banking Unusual logo
Silver Lake Bank Great Service
SquareOne Credit Suite logo
Sunflower Bank logo
United Bank and Trust
us bank logo
Vision Bank logo
solid oak financial logo
logo blue