Want Your Financial Institution Brand Story to Pop? Start by Saying Less

In an abundance of enthusiasm, many bank and credit union marketers list every important fact about their institution. And they inevitably lose their audience in the process. A simple three-part marketing communication strategy (with products coming last) can help create a more memorable brand.
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Don't leave your customers out of your marketing equation

Like many consumers, I have multiple relationships with banks and credit unions. Besides rates and convenience, there are other reasons that come into play. Some are complicated, but one is glaringly obvious.
They simply haven’t asked for my business.
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