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Your financial marketing to millennials may be as effective as an empty page

Hand of a Black person turning the page on a book with blank white pages_photo from UnsplashAttention financial marketers: before millennials can consider your institution and your products, they have to have awareness and understanding of those offerings and their benefits.

Many of your millennial customers are hungry for financial education at its most basic levels. If you’re not satisfying this need, your marketing may not be any more effective than an empty page.

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Harness the power of brand champions for winning M&A communications

tween girls pulling on a rope in a tug of war game outdoorsMarketers can find themselves scrambling as they try to manage every detail of (re)branding and communications to employees and customers during a merger or acquisition. It often makes sense to expand the team by reaching outside of the marketing department to multiply your power.

But who can help?

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A (brand) new shiny '22 is here

Though this week heralds the arrival of a brand new year, we’ll be making resolutions for the next year before we know it.

cupcake sweet 16 for your brandDon't let the year slip away because you were too busy. 

Here are 12 strategies for a financial brand that builds love, loyalty and profit.

Nearly half of these Brand Best Practices involve employees. With their partnership and unwavering commitment to growing your organization, you'll thrive. Without them, the journey is ever so much harder.

Don't delay: get your brand ready for the new year and beyond by starting now.

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The number one target audience for every financial marketer is often overlooked

Martha Bartlett Piland on how financial marketers should focus on their most important target audience6-minute video
Many financial marketers set high goals for customer acquisition. And yes, those new customers are important. But the most important target audience is current customers: they already know and trust your brand.


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Your bank's consumer research may generate flawed data (here's why)

ear listening with circles and sound waves bouncing in

Financial marketers are famous for saying in ads and promotions, “We have excellent personal service.” (Who ever says they have lousy service!) They often don’t back up the claim with the kind of listening that helps them deliver more than services,

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