FINANCIAL MARKETING INSIGHTS
Strategy, not serendipity: three steps to better creative
Creative development can feel fun and exciting. But without a focused, strategic approach, teams are gambling on heading down a path that leads to nowhere.
By consistently implementing three essential steps–every time—marketers can ensure that their creative work reaches its intended audience and achieves the desired results.
The bank marketer's tightrope: AI, automation, generations and sponsorships
In these tumultuous times, it’s tougher than ever for financial marketers to keep their brand strategies balanced and optimized. With so many choices that are supposed to make their decision-making easier, it’s vital to watch out for the potential pitfalls that come with each opportunity.
How Faulty Research Fails Financial Brands: 3 DOs and a DON'T
I was recently enticed to fill out an online survey about my shopping experience with a favorite retailer brand. At last! I could finally tell them about a customer experience issue that feels like a sharp pebble I can’t shake out of my shoe.
The Confidence Divide: Millennials’ Contrasting Views on Retirement Prospects
Discussions about saving and investing for retirement are often emotionally charged for millennials. And whether the emotions are high or low, there seems to be little middle ground in a recent survey of the Banktastic National Millennial Advisory Board.
Financial Brand Fire Drills: The importance of practicing in case of crisis
Media crises can come in many forms, from a mistake made by the institution or its employees, a natural disaster, geopolitical unrest, cyber attack or an industry crisis like the 2023 bank failures. They are always unexpected and they always demand a swift response.
