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Banktastic Expertise - Butterfly Origami
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FINANCIAL MARKETING INSIGHTS

Bank-Free Hustle: millennial side hustles without banking support

Orange coffee mug with a gold handle. Scripty type on the mug says "go get 'em."

According to the latest LendingTree survey of nearly 2,000 U.S. Gen Zers and millennials, more than half of young Americans have a side hustle. And it isn’t just an option, as 80 percent of these side hustlers say they’re more reliant on the extra income because of today’s economy.

A recent survey with the Banktastic National Millennial Advisory Board, a group of nearly 400 millennials across the US, offers some insights and direct quotes that add depth to the numbers.

  • National Millennial Advisory Board
  • millennial research

Read more …

Strategy, not serendipity: three steps to better creative

 A jumble of numbered lotto balls in a pile. One stands out because it is orange.

Creative development can feel fun and exciting. But without a focused, strategic approach, teams are gambling on heading down a path that leads to nowhere.

By consistently implementing three essential steps–every time—marketers can ensure that their creative work reaches its intended audience and achieves the desired results.

  • marketing strategy
  • creativity

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The bank marketer's tightrope: AI, automation, generations and sponsorships

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In these tumultuous times, it’s tougher than ever for financial marketers to keep their brand strategies balanced and optimized. With so many choices that are supposed to make their decision-making easier, it’s vital to watch out for the potential pitfalls that come with each opportunity.

  • marketing strategy
  • Bank Beat article

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How Faulty Research Fails Financial Brands: 3 DOs and a DON'T

black and white photo of a young boy yelling through a screen at an orange microphone

I was recently enticed to fill out an online survey about my shopping experience with a favorite retailer brand. At last! I could finally tell them about a customer experience issue that feels like a sharp pebble I can’t shake out of my shoe.

  • user experience
  • financial research
  • market research

Read more …

The Confidence Divide: Millennials’ Contrasting Views on Retirement Prospects

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Discussions about saving and investing for retirement are often emotionally charged for millennials. And whether the emotions are high or low, there seems to be little middle ground in a recent survey of the Banktastic National Millennial Advisory Board.

  • millennial money mindset
  • National Millennial Advisory Board

Read more …

  1. Financial Brand Fire Drills: The importance of practicing in case of crisis
  2. Successful bank leadership programs: Five critical elements of success
  3. Mind your (banker's) manners with customers
  4. Four Ways to Foster a Blazing Culture of Creativity in Your Organization

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BANKTASTIC
A division of MB Piland
Advertising & Marketing, LLC
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p 785.232.4156
c 785.969.6203
martha@banktastic.com

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