The conversation is everywhere: quiet quitting, quiet firing, the Great Resignation and "how can I find great talent?" The antidote to this pain is a strong employer brand. But financial organizations are notoriously bad at establishing their internal brand. "Great benefits and great place to work" are not an employer brand; they are the price of entry.
Financial institutions must develop a strong employer brand to attract and retain top talent.
This 8-minute video from Martha Bartlett Piland, CFMP, tells what an employer brand is, what it is not, the 5 attributes of every successful brand and 3 ways to ensure your bank or credit union employer brand is a magnet for talent attraction and retention and—ultimately—customer loyalty.
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For more of our best practices for employer branding and a powerful culture see our article: The infrastructure of your institution starts with culture. Or to see the article containing the brand alignment chart shown in this video, see: Bank Branding Lessons from Marines and Ballerinas.