FINANCIAL MARKETING INSIGHTS
Harness the power of social media to attract and retain employees
Financial marketers typically consider social media an important tactic in their overall marketing strategy to attract customers. Yet they sometimes overlook the value of social media to attract and retain top talent.
The 5 essential elements of sensational financial brands
Truly sensational financial brands engage as many senses of their audiences as possible. This video by Martha Bartlett Piland, CFMP, demonstrates to financial marketers how to use sight, smell, taste, touch and hearing to support and differentiate their brand.
Social Media Pro Tips From Millennials and Gen Z
We know that social media is an essential channel for connecting with millennial and Gen Z members of your audience. What you may not know is how to do it effectively.
Look before you leap: don’t turn a blind eye to real customer needs
I remember when I learned that tonic water has just as many calories as a soft drink. “What?! It’s water,” I said, feeling cheated. Just like calorie counts on menus and packaging, it’s better for bank and credit union marketers to know what they’re really diving into before ordering up a new initiative.
We recently talked with a banker whose institution has invested significant resources into enhancements of their customer digital and online experience.
Smarter new year's resolutions for financial marketers
The arrival of a new year is upon us. Have you started making actionable resolutions for your financial brand?
Don't let the new year slip away because you were too busy.
Here are 12 strategic resolutions for a more powerful brand. Nearly half of these Brand Best Practices involve your culture. With employee partnership and commitment to growing your organization, you'll thrive. Without them, the journey is ever so much harder.