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20/20 Foresight for M&A Communications Planning
Up, up and away: virtual retreat HOW-TOs for blue skies ahead
"We've gotta get our name out there!"
3 Essentials of Truly Strategic Creative Work
Are you building your brand or merely paying to display your logo?
Bank Branding Lessons from Marines and Ballerinas
Bankers: how excellent service devalues your brand
I recently asked a variety of C-level people how often they were called on by a banker trying
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Before you shoot down that new ad campaign idea: the target audience isn’t you.
Business spaghetti: stop waiting to see what sticks
"Things change so fast, there's no room for a plan," we've heard more than once—from more than
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Choosy brands choose Groucho—right?
Groucho Marx is famously quoted as resigning from the Delaney Club quipping "I wouldn't belong
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Dig a well before you are thirsty—the future is almost here
Do you live your slogan, or are you a copycat brand?
Nearly every financial institution has a slogan. They believe it helps set them apart from
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Don't leave employees (and customers) in the dark
Everyone is busy. Like many high-performing employees, your people may be running as fast as
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Don't leave your customers out of your marketing equation
Don't take the person out of personal service
Employees: the power brokers of your brand
You work very hard to craft a consistent brand message. That only takes you so far.
The
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Financial Marketers Can’t ‘Personalize’ Anything with Junky Data
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Finding the Financial Forest in the Trees
Sometimes when you’re working in the business instead of on the business, you lose sight of the
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First national banks are confusing the heck out of us
When I was a new college freshman, a classmate who was also from out of town attempted to make
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Harness the power of social media to attract and retain young employees
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How Financial Institutions Can Clean Up Sloppy Brand Habits
Look before you leap: don’t turn a blind eye to real customer needs
Make your customers look good to their customers and win at customer loyalty
Many community financial institutions say they’re customer-centric, yet have a brand promise
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Market your bank better: get out on the sidewalk
Marketing minimalism can create large ripples
Doing the minimum.
This has such a negative connotation in our culture, but what if you
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Millennials trust strangers for financial advice. Why not you?
Quit telling people you have clean restrooms
Too many institutions tout fast, local loan decisions and personal service like they're the
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Shhhh! Stop using the *S* word.
Many community bankers struggle with getting all of their staffers to feel confident with
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Silver is Gold: Create a Better Bank Experience for Senior Customers
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Smarter new year's resolutions for financial marketers
The arrival of a new year is upon us. Have you started making actionable resolutions for your
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