Banks, Sports Sponsorships and COVID: Three Ways to Win
College football won’t happen this fall on most campuses, as a handful of major athletic conferences continue to wrangle the issue. Major League Baseball is back. Sort of. And Yogi Berra was prescient when he said “the future ain’t what it used to be.” If your institution is banking on sports sponsorships to boost your marketing, the future certainly looks different than it used to.
Whether sponsoring hometown youth baseball teams or teams in the big leagues, you need to build your fan base.