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Blog: Bank Marketing Insights

Sweet 16: a (brand) new year is here

Though this week heralds the arrival of a brand new year, we’ll be making resolutions for next year before we know it.

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Environmental Branding for Total Brand Immersion

Creating a powerful brand experience goes far beyond having a sign outside and welcome mat at the front door. It's about expressing the brand's personality and promise everywhere. Read on for ways your environment can get your brand off the B list.

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Pardon me, but your slip is showing

Occasionally a slip-up can make your brand look bruised. More than one can make it smell rotten. Your competitors may find it as entertaining as a Marx Brothers sketch. You won't.

Here are some trouble spots to look out for—and what to do about them.

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Quit telling people you have clean restroom

Too many institutions tout fast, local loan decisions and personal service like they're the only ones who have it. Guess what: that's as effective as a sign saying "clean restrooms."

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Practice makes permanent: for music and brands

You're heard the expression "practice makes pefect." Esteemed music professionals will tell you a better motto is "practice makes permanent."

Here are their words of wisdom for bankers who want their business to perform like rockstars.

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