fbpx
Banktastic Expertise - Butterfly Origami
Banktastic header

FINANCIAL MARKETING INSIGHTS

Banks, Sports Sponsorships and COVID: Three Ways to Win

Man looking through binoculars for future profitability for his financial institutionCollege football won’t happen this fall on most campuses, as a handful of major athletic conferences continue to wrangle the issue. Major League Baseball is back. Sort of. And Yogi Berra was prescient when he said “the future ain’t what it used to be.” If your institution is banking on sports sponsorships to boost your marketing, the future certainly looks different than it used to.

Whether sponsoring hometown youth baseball teams or teams in the big leagues, you need to build your fan base.

Read more ...

10 Years Ago, Targeting Millennials Was Critical – What Now?

Man looking through binoculars for future profitability for his financial institutionMany bankers have grown weary of marketing to Millennials. Who can blame them? The huge generation has been in the marketing spotlight for at least 10 years. By now, many banks and credit unions figure that as long as they offer online tools and a mobile app — and launch some hip digital ads — they’ll attract hordes of Millennial consumers.

It’s more complicated than that, and it will take some hard work.

Read more ...

Leap off the commodity hamster wheel: on demand webinar

Get off the commodity hamster wheel webinar for bankersTo be more than just a sound-bite slogan, your brand and purpose must permeate every aspect of customer, employee and supplier touchpoints. That's the foundation of brand love and loyalty.

If you missed our recent webinar with StrategyCorps, you can watch on demand.

Read more ...

The infrastructure of your institution starts with culture

Freeway with zooming cars and bright lights supported by infrastructureOften unseen, corporate culture is your essential power supply that keeps everything moving full speed ahead. And like technicians who conduct an energy audit, or engineers who design bridges, you need to ensure your institution is fit from the inside out.

Here are three ways to ensure your infrastructure supports a powerful financial future.

Read more ...

Dig a well before you are thirsty—the future is almost here

Build a well before your brand gets thirsty.With a flurry of activity precipitated by the Coronavirus, bankers have demands like never before: PPP lending, refis, new loans to fund expansions... and shifting sands have everyone on their toes.

For most bankers, it's challenging and rewarding.

Read more ...

American Century Investments logo
Bank Performance Group logo
Corefirst Bank & Trust logo
FHLBank Indianapolis Logo
FHLBank Topeka logo gray
Flow Capital logo
FOF Logo Tag RGB
GNBank logo
GTrust logo
HBLogo
KShousinglogo
KS Treasurer Seal
Learning Quest Logo
Mize Houser logo
myers and stauffer
Peoples Banking Unusual logo
Silver Lake Bank Great Service
SquareOne Credit Suite logo
Sunflower Bank logo
United Bank and Trust
us bank logo
Vision Bank logo
solid oak financial logo
logo blue