FINANCIAL MARKETING INSIGHTS
Seven deadly brand slogan sins
A strong slogan is a leading element in your brand story.
Unfortunately, too many miss the mark because they try to be all things to all people, or they simply don’t leave marketers something substantive to act on. That's a missed opportunity.
Employees need financial and well-being support more than your customers do
Two of the biggest areas where financial institutions should be supporting their employees are with education and help for their own financial and emotional well-being. The two are intertwined.
Cause-related banking: a millennial perspective
It’s commonly known that younger generations are watching for ethical behavior from their employers and the companies they do business with. So it’s not surprising when we hear about a new neobank or community bank with some sort of socially-conscious brand.
A role for banks: helping millennials teach their kids about money
You’ve heard it many times: millennials want financial education. What’s not talked about nearly as often: how to help millennials provide valuable financial education to their own children.
For many millennials, teaching their children about finance is important to help prevent passing on any financial trauma they experienced because they weren’t taught.
6 Powerful Strategies Bank Marketers Use to Earn C-Suite Buy-In
Look anywhere: books, podcasts and social posts, and you’ll see much discussion about how marketers can get a seat the the decision-making table for their financial brand.
Is there a magic formula? A secret recipe?
