Banktastic Logo horiz
  • Work
  • Services
  • Research
    • MILLENNIAL MONEY MINDSET
    • Research services
  • Exec
  • Learn
    • BOOKS
    • SPEAKING
    • BLOG
    • MEDIA
    • WEBINARS
    • SUBSCRIBE
  • Search
Banktastic Expertise - Butterfly Origami
Banktastic header

FINANCIAL MARKETING INSIGHTS

Attracting and Retaining Millennial Talent to Your Financial Brand: 3 Essentials

Martha Bartlett Piland shares insights from millennials about what they want from financial institutions3-minute video
Low interest rates continue to squeeze margins. Competition is fierce. So if you don’t have the right team in place, how will your institution grow? Hiring is harder than ever. Make sure your brand is attractive to those who will engender love and loyalty.

  • Employer Brand
  • millennials
  • talent attraction
  • financial research
  • video

Read more …

The Millennial Wealth Management Key: Relationships

multiple colors of ropes tied together in a firm know to represent relationships

Forbes predicts that by 2030, millennials will hold five times the wealth they have today and be the richest generation in history. Those are staggering statistics that represent a potentially huge and not-to-be-missed opportunity for banks with wealth management and trust departments.

  • millennials
  • American Bankers Association Article
  • wealth management marketing
  • education
  • millennial employees

Read more …

How Financial Institutions Can Clean Up Sloppy Brand Habits

Green cleaning gloves on a velvet background

Customers are more connected to you digitally than ever before. They’re also coming to your lobbies and drive-throughs and seeing your bankers out in the community at events, restaurants and businesses, at least when Covid permits. In short, your brand is visible nearly everywhere, all the time.

  • marketing strategy
  • brand audit
  • The Financial Brand
  • brand experience

Read more …

Financial branders: what millennials want may surprise you

Martha Bartlett Piland shares insights from millennials about what they want from financial institutions7-minute video
What do millennials want from their banks, credit unions and financial advisors? Yes, they want digital. But they want personal relationships, too.

Here's our 7-minute video with insights from the Banktastic National Millennial Advisory Board on what they expect from their financial relationships and how you can build a more relevant brand.

  • brand strategy
  • millennials
  • financial research
  • video

Read more …

Burn notice: finserv marketing intelligence from fabled spies

blank billboard with ckustomers speeding past

The television series Burn Notice features a spy, a retired Navy SEAL and a former IRA operative working together as unlikely do-gooders rescuing underdogs and making bad guys quake in their boots. While the characters run full-tilt into danger (like most reasonable people won’t) they offer lessons every marketer should take to heart.

  • brand strategy
  • innovation
  • research

Read more …

  1. Six warning signs your financial institution is overdue for a rebrand
  2. "We've gotta get our name out there!"
  3. Nobody likes a pushy brand
  4. Purpose + Action = Truly Differentiated Financial Brands

Page 13 of 30

  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-

Banktastic Logo stacked

 

BANKTASTIC
A division of MB Piland
Advertising & Marketing, LLC
923 S Kansas Avenue, Loft Suite 7
Topeka, KS 66612

p 785.232.4156
c 785.969.6203
martha@banktastic.com

branding certified

WOSB SBA LOGO4 1200x282 WBENC green

Associate Member of American Bankers Association

©2023 BANKTASTIC. All rights reserved.

instagram linkedin icon

  • Work
  • Services
  • Research
  • Exec
  • Learn
  • Search