FINANCIAL MARKETING INSIGHTS
3 Essentials of Truly Strategic Creative Work
it's fun to brainstorm with your team or your marketing agency to come up with new campaign ideas for your brand. When you get into the flow, many brilliant creative approaches may emerge. But how do you know if they're strategic, on target and results-oriented? Start with strategy as your foundation.
Watch our 5-minute video for more.
Observe and Innovate
Even in a highly regulated industry, there's opportunity for innovation. A daily focus on creating new solutions to forecasting—and addressing—customer needs is what will separate your brand from all the rest.
Our 5-minute video offers 3 ways to build the habits that spark innovation throughout your organization.
3 Steps to Stronger Bank Advisory Boards
Financial institutions that develop and use their advisory boards correctly generate love and loyalty for their brands. And that tranlates into revenue and profit. Whether you have a single advisory board or a board in each market, you can't afford the "we've always done it this way" approach.
Our 5-minute video offers 3 ways to build your advisory board muscle.
Banks, Sports Sponsorships and COVID: Three Ways to Win
College football won’t happen this fall on most campuses, as a handful of major athletic conferences continue to wrangle the issue. Major League Baseball is back. Sort of. And Yogi Berra was prescient when he said “the future ain’t what it used to be.” If your institution is banking on sports sponsorships to boost your marketing, the future certainly looks different than it used to.
Whether sponsoring hometown youth baseball teams or teams in the big leagues, you need to build your fan base.
10 Years Ago, Targeting Millennials Was Critical – What Now?
Many bankers have grown weary of marketing to Millennials. Who can blame them? The huge generation has been in the marketing spotlight for at least 10 years. By now, many banks and credit unions figure that as long as they offer online tools and a mobile app — and launch some hip digital ads — they’ll attract hordes of Millennial consumers.
It’s more complicated than that, and it will take some hard work.
