FINANCIAL MARKETING INSIGHTS
10 Years Ago, Targeting Millennials Was Critical – What Now?
Many bankers have grown weary of marketing to Millennials. Who can blame them? The huge generation has been in the marketing spotlight for at least 10 years. By now, many banks and credit unions figure that as long as they offer online tools and a mobile app — and launch some hip digital ads — they’ll attract hordes of Millennial consumers.
It’s more complicated than that, and it will take some hard work.
The infrastructure of your institution starts with culture
Often unseen, corporate culture is your essential power supply that keeps everything moving full speed ahead. And like technicians who conduct an energy audit, or engineers who design bridges, you need to ensure your institution is fit from the inside out.
Here are three ways to ensure your infrastructure supports a powerful financial future.
Leap off the commodity hamster wheel: on demand webinar
To be more than just a sound-bite slogan, your brand and purpose must permeate every aspect of customer, employee and supplier touchpoints. That's the foundation of brand love and loyalty.
If you missed our recent webinar with StrategyCorps, you can watch on demand.
Dig a well before you are thirsty—the future is almost here
With a flurry of activity precipitated by the Coronavirus, bankers have demands like never before: PPP lending, refis, new loans to fund expansions... and shifting sands have everyone on their toes.
For most bankers, it's challenging and rewarding.
Five ways to be an all-weather financial brand
The fortune cookie I opened recently read: “A banker is someone who lends you an umbrella when the sun is shining.” I think it was meant in a tongue-in-cheek way, but I choose to take a different perspective. In this unprecedented time fighting the COVID-19 virus on all fronts, I’m grateful for bankers who are ready and willing to help—rain or shine.
