FINANCIAL MARKETING INSIGHTS
You're not making it easy for me to do business with you
Dear Community Banker X: Your technology is behind. Your ATM is dysfunctional and you don’t seem to care whether I can easily do business with you or not. I’m sending out an SOS.
Do I have that "new customer" smell?
Or have you gotten used to me? Every employee at every institution should be sniffing out new ways to help me as a customer—and build the business.
3 things every bank can learn from IKEA
Think IKEA is just about low-cost furniture for dorms? Think again. It's a company well-founded in purpose, offering nesting and affordable design for all. IKEA can teach every banker how to grow loyalty and profit from the inside out. Read on for our 3 favorite ways.
Employees: the power brokers of your brand
You work very hard to craft a consistent brand message. That only takes you so far.
The real power brokers of the brand are employees. Read more for just a glimpse of all the ways they can help build the brand—or torpedo it.
Business spaghetti: stop waiting to see what sticks
"Things change so fast, there's no room for a plan," we've heard more than once—from more than one CEO. They don't want to be tied down, so they throw out random tactics and wait to see what sticks. Here are 3 ways to be ready for change while still working a smart plan for your brand.