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Banktastic Expertise - Butterfly Origami
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FINANCIAL MARKETING INSIGHTS

Bankers: how excellent service devalues your brand

I recently asked a variety of C-level people how often they were called on by a banker trying to get their business. I heard one thing that surprised me—and it’s not what you think.

Several said they don’t really need a loan, so they weren’t that interested in talking to a banker. Wait. What?!

  • brand strategy
  • marketing strategy
  • financial brands
  • advertising
  • Customer Acquisition
  • Business Development
  • Sales
  • Customer Service
  • leadership
  • Community Banks
  • Branded Sales Training
  • financial institutions

Read more …

16 easy ways to make commercial customers feel like rock stars

Are you making yourself indispensable to your business customers? Treat them like rock stars and they’ll have little reason to consider doing business with other institutions.

You don't have to stock their offices with M&M's (minus a certain color) and a special brand of sparkling water.

  • financial brands
  • advertising
  • Business Development
  • Customer Service
  • Community Banks
  • Customer Loyalty

Read more …

The surprisingly effective response to a customer complaint

I recently had trouble with a community bank’s technology and emailed a banker there to complain in what I hope was a polite—but very frustrated—manner. The response was swift and unexpected.

She thanked me.

  • marketing strategy
  • financial brands
  • advertising
  • Business Development
  • Customer Service
  • Community Banks

Read more …

4 tips to spark advisory board engagement

Your board meets regularly. Maybe they sign loan approvals or give advice. Do they do anything else for you? What about growing your organization? It's time to amp up expectations.

  • brand strategy
  • financial brands
  • business planning
  • Business Development
  • Advisory Board
  • Board Engagement

Read more …

Big Bad Wolves are not real—and there are no silver bullets

The monster lurking around the corner isn’t the economy or absence of a marketing budget. It’s a lack of strategy that keeps you from achieving your business development goals.

While Jack had magic beans, you don't.

  • brand strategy
  • financial brands
  • bank marketing
  • Business Development
  • Culture
  • profit

Read more …

  1. Marketing minimalism can create large ripples
  2. Finding the Financial Forest in the Trees
  3. Break the ice: 4 ways to better cold calls
  4. Sweet 16: a (brand) new year is here

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BANKTASTIC
A division of MB Piland
Advertising & Marketing, LLC
923 S Kansas Avenue, Loft Suite 7
Topeka, KS 66612

p 785.232.4156
c 785.969.6203
martha@banktastic.com

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