Business spaghetti: stop waiting to see what sticks
"Things change so fast, there's no room for a plan," we've heard more than once—from more than one CEO. They don't want to be tied down, so they throw out random tactics and wait to see what sticks. Here are 3 ways to be ready for change while still working a smart plan for your brand.
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Choosy brands choose Groucho—right?
Groucho Marx is famously quoted as resigning from the Delaney Club quipping "I wouldn't belong to any club that would have me as a member."
Whether or not the story is actually true, it leads us to wonder why some brands are so eager to accept just anyone.
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