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Banktastic Expertise - Butterfly Origami
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FINANCIAL MARKETING INSIGHTS

Employees: the power brokers of your brand

You work very hard to craft a consistent brand message. That only takes you so far.

The real power brokers of the brand are employees. Read more for just a glimpse of all the ways they can help build the brand—or torpedo it.

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Business spaghetti: stop waiting to see what sticks

"Things change so fast, there's no room for a plan," we've heard more than once—from more than one CEO. They don't want to be tied down, so they throw out random tactics and wait to see what sticks. Here are 3 ways to be ready for change while still working a smart plan for your brand.

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Choosy brands choose Groucho—right?

Groucho Marx is famously quoted as resigning from the Delaney Club quipping "I wouldn't belong to any club that would have me as a member."

Whether or not the story is actually true, it leads us to wonder why some brands are so eager to accept just anyone.

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5 ways to get a super sticky, can't-put-it-down brand

For many, branding involves only 1 or 2 sensory experiences. But brands that engage all 5 senses create something super sticky. Like double stick tape, 
it's nearly impossible to put down. Here are 5 ways to bond your brand to its fans.

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3 ways you can take your customer service from good to incredible

Here you are: Sensational Mr. or Ms. Business Person. But the sad truth is, if your company is selling a product or service, it's probably viewed by customers as a commodity they can get anywhere.

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