Banktastic Expertise - Butterfly Origami
Banktastic header

Blog: Bank Marketing Insights

How Financial Institutions Can Clean Up Sloppy Brand Habits

Green cleaning gloves on a velvet background

Customers are more connected to you digitally than ever before. They’re also coming to your lobbies and drive-throughs and seeing your bankers out in the community at events, restaurants and businesses, at least when Covid permits. In short, your brand is visible nearly everywhere, all the time.

While these many channels allow you to reach audiences in more ways than ever before, it’s easy to inadvertently get sloppy on a consistent, seamless brand experience because there’s so much to manage.

Financial marketers must bring renewed focus on speaking with a brand voice that’s cohesive everywhere: owned media, paid media, earned media and in real life. Below we look at each of these in detail.

1. Don’t Squander Owned Media

Start with the media you have complete control over: website, social media and collateral materials. They represent your opportunity to tell your story in whatever way you choose.

This article was first published in The Financial Brand. Read the story in its entirety here.

How are your marketing habits? If your brand needs a brush-up—or a clean sweep—contact Martha Bartlett Piland. This email address is being protected from spambots. You need JavaScript enabled to view it. or call 785.969.6203 direct.

American Century Investments logo     Bank Performance Group logo     Corefirst Bank & Trust logo     FHLBank Topeka logo gray       Flow Capital logo      FOF Logo Tag RGB       GNBank logo    GTrust logo    HBLogo     KS Treasurer Seal      Learning Quest Logo    Mize Houser logo   myers and stauffer    Peoples Banking Unusual logo    Silver Lake Bank Great Service     SquareOne Credit Suite logo      Sunflower Bank logo     United Bank and Trust     us bank logo     Vision Bank logo     solid oak financial logo      logo blue