AVAILABLE ON DEMAND.

Mistakes happen. Ever-changing current events create fresh challenges.

Don't react like a deer in the headlights.

With proper advance planning and ready, structured response, bank marketers can minimize the risks from the bad publicity that affects reputation and brand.

Join Martha Bartlett Piland, CFMP, for a 45-minute session on:

• how to plan ahead for multiple scenarios
• how to respond if an issue arises
• media interview best practices
• internal communications framework
• and more!